Final Sunny D Advertising Campaign

Posted on youtube, however, had black screen behind, which is so annoying. Also, has sound.

Logo and Slogan

Obviously in an advert the brands logo and slogan is needed. I choose the new Sunny D logo as it is fresh and bright and the slogan 'Release the power of the sun.' This links to my advertisement as the setting is a poolside, on a hot summers day.

Shot 17

This is the last shot of the Sunny D on the table, outside. The camera shoots back to the outside scene and it will dolly in on the logo, tag line and slogan. The shot will include text to say, 'Don't worry, Sunny D won't turn you orange!' and also 'Release the power of the sun.' A classic Sunny D Slogan. The character Heidi is also crying and you hear this over the shot.

Shot 16

Shot 15

Back to the living room, and Earl is laughing at his wife, which makes it worse and says 'Don't be silly its not the Sunny D, its the fake tan!!' Heidi is crying as can be seen by her face and is distraught. It is a close shot of both characters in their living room.

Shot 14

Shot 13

Now the character turns to the side so the audience can see her facial expression and body. She is gobsmacked and shocked, and has turned completely orange. She whines, 'The Sunny D's turned me orange!'