Monday, 10 May 2010

Idea for new ad campaign

Starts with a typical blonde bimbo in LA, peroxide hair, gym toned, american, dumb blonde. She is relaxing and laying in her garden on a lounger, next to her pool on a hot summers day, basking in her bikini under the rays of the sun, with no care in the world. She is sipping her Sunny D in a cocktail glass, with the bottle next to her on a glass round table.

A clip shoots to 'Earlier that Day...' and the women shouts to her husband bossily, 'Bring me some SunnyD.' and he brings it out to her. She is a spoilt bossy brat. He brings it out, shouting at her, ' Ok, I will, wait a minute.'

Then she goes inside, to apply her new fake tan, using a spray ran, all over, to prepare for her evening out.

We then see her go back to the sun lounger, and she is laying on the lounger, enjoying her Sunny D and ipod, before falling asleep.

She later wakes up and looks at her clock, and realises she is late to get ready. Running inside shouting to her Husband, 'Why didn't you wake me up!.' He is lazily watching tv and eating. She keeps shouting at him, then throws something at him.

She then goes to the mirror, takes one look and screams! 'Billy, I've turned orange. It must be the Sunny D!.' She is crying hysterically.

Billy plods in with her fake tan bottle and says, 'honey, I think it was your fake tan, ' Showing the bottle saying 'Deep Orange Colour.'

Then she is just staring in the mirror crying.

Then there is a voice over and a shot of the Sunny D product.

'Dont worry, Sunny D won't turn you orange!'

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