Tuesday 4 May 2010

Promotional Campaigns

1. Mid 1990s, Reach for the Sun Bottle Hunt. This was a game, which consisted of graphics depicting sunny d bottles being incorporated into American websites. The public were encouraged to use the newest search engines in combination with the game, and riddles that the company was setting. Over 4, 000 prizes were given out over the three times the competition was run, which ranged from tee-shirts to college scholarships.

2. This was mid 2009, to promote the new Sunny D smoothies. The company linked with Food Lion supermarkets which involved Peel n Taste samplers in the aisles where the Sunny D drinks were.

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