One of our favourite past time drinks, Sunny Delight

From thinking about the type of genre and effect I wanted my animation to create, I decided to go with my idea to create an advertising campaign for Sunny Delight as I felt it had scope to have a comic take on the brand. Apart from drinking and hearing about the drink in my childhood, I have not heard anything about it since. This is why I want to regenerate and re advertise the brand, to appeal to a new target market and get the product out there again. It was also aimed at a young market, such as children and teens who want juice on the go, whereas, I want to aim for an older market and try to get the drink to appeal to them.